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A quick search on Google for advice on creating a site map initially threw up many links to software you could buy or download for free to create a site map.
But why do you need a site map?
Basically as websites get larger and more complex both the human browser and the search engine spiders need an easy to follow map to find all the pages within your site. A site map gives them a simple navigational tool.
Site maps have 3 main benefits:
1) A site map allows visitors to easily find what they are looking for by simply visiting your site map and clicking on the link to go directly to the page they want to visit.
2) Often technologies employed to assist in reading webpages such as web page readers and screen readers can only follow text links. For practical reasons it may not always be possible to show a text link to every other page within your site on your main page and other pages within your website and so use a site map.
3) Search engine spiders like text and text links. If they cannot follow a text link to a page of your site it may not get indexed. Make it easy for the spider to index all your pages through a site map.
A site map consists of the two things search engines love – text and keywords. To build a good site map combine relevant keywords with a hyper text links. For example on your site map you may have a link to your webpage about website promotion so your hyperlink should contains the words ‘website promotion’ and link directly to that page within your site.
A site map does not need and indeed should not be fancy, but should be clear and easy to navigate.
Here are some tips for a good site map:
1. Place a prominent link to your site map on every page and lable it SITE MAP.
2. It should show all your webpages through different levels as basic text links.
3. Use standard colours for links and visited links.
4. It should show a quick, easy to follow over view of the site without the need to scroll around in the web browser.
Google started allowing people to submit site maps to their account as a way of letting google know about all your webpages and updates to your site. It does not increase your page ranking at all but is worth taking the time to set up properly.
You can find free software for creating site maps at:
And when you are done, don’t forget to tell Google about your site map so they can trawl and hopefully index all the pages of your site.
A well planned site map can ensure your Web site is fully indexed by search engines.
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Search Engine Optimisation (SEO) is very much a buzz phrase. Often companies looking to learn more about what SEO are baffled at how this new field of marketing can gain them an edge. Well it has been proven time and time again that it definitely can gain an edge over your competition. The problem a business has to assess is whether they should employ a specialist SEO Company or use existing resources within their respective IT Departments or Do It Yourself. This article explores the advantages and disadvantages of each.
In-house & Do It Yourself
Advantages: You have complete control. You can change things instantly. You will learn about the inner working of your website and also learn more about the Internet and how search engines work.
Disadvantages: It is a specialized field and attempting to do it delays the inevitable and allows your competition to gain an edge on you; also you may end up with more problems in the future by getting it wrong. You will need to have an intimate knowledge of your website, how it works, HTML and possibly any scripting languages that the website uses, like PHP. Also, you will need to buy some commercial tools to use, like WordTracker, WebPosition and SEO Elite. WordTracker allows you to effectively research Keywords, WebPosition allows you to track your websites ranking in the search results for given keyword phrases and SEO Elite allows you to track all links to your website. Purchasing these three necessary pieces of software will cost you around USD$900. Also, you will need to have a lot of time to read about SEO, take online courses, like StomperNet, listen to podcasts, like MrSEO podcast and read as much SEO material as you possibly can. For the StomperNet course you are looking at about USD$3000 and miscellaneous of books is likely to run up to another USD$1000. Total for In-house DIY, roughly USD$1500 to USD$4900. Not being experienced enough to know when and what to change. Not knowing how to link build effectively. Not having any time to study and learn enough to make the correct changes and modifications to your website – estimated at about 200 hours of study, learning and analyzing. As SEO takes time to see any results in the search engines it is important to not only learn the required knowledge to implement SEO but also give yourself the time to make tweaks and ongoing analysis. So to setup and configure an average website with 10 static pages it will take you probably 2 days and ongoing link building will be many, many countless days. Also, you need to take your time so that you do not overdo your SEO, spamming and stuffing keywords into pages as this can be as detrimental as not doing anything to the website in the first place.
Hiring an SEO Company
Advantages : You don’t have to use internal staff resources or alter the focus of your business. Hiring a specialized online marketing and SEO Company will mean you have instant access to experts in the field who have a wealth of knowledge and resources. An SEO Company will know the lay of the land without you having to learn what they already know to expert levels. The Online Marketing Company will be your best partner in working towards achieving your online Internet marketing objectives.
Disadvantages: Using an Expert SEO Company will cost you money. It is important to realize that even though you have hired a firm to implement your Search Engine Optimisation you will still need to work in consultation with them in order to market your website online correctly – explaining your internet marketing goals, objectives, deadlines and budgets. Do your research, look at the SEO Firm and its portfolio, case studies and history of successes, ensure it is a reputable firm and don’t be scared to ask questions.
What to Look for in an SEO Company
A decent and reliable SEO company will have a good reputation and a strong presence within the Online Marketing and SEO industry. When you start, I suggest searching in Google for “Online Marketing” or “SEO” within your country or region. Look at the potential SEO firm’s websites, their portfolios and take some notes. Give them a call and see if you can arrange a meeting at their office and in person to discuss details and gather more information. Discuss your situation and how you can best achieve your goals. Take note of their professional nature, their history, case studies and vision for your online presence and also ensure that you are happy with the professional and personal relationship you have with the company representatives as this will be an ongoing one.
While the advantages and disadvantages of optimizing your own website and employing an SEO Company are diverse I think it important to point out that no matter how good you think you are an SEO firm will always be better at SEO. So if you really want to see results, you have very little time then hiring an SEO company is the only way to go. If you have time and some website expertise then you may be willing to put in the time and try doing it yourself. My only thought on this is that you wouldn’t hire a plumber to fix a problem with your car.
When all is said and done, good Search Engine Optimisation will get your website results. It is important to make sure you are making the right decisions in your online marketing as this may well be the lifeblood of your business and is certainly an effective way to promote your business and generate sales leads.
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Many people enter into the world of creating an Internet based business on their own. They feel that because they know how to access and undertake some things on the Internet that they know enough to develop an overall Internet business marketing plan. In point of fact, the typical Internet business owner actually does not know all he or she needs to know in regard to Internet marketing and promotion. If you are in the process of starting or creating an Internet based business, you should give serious consideration to employing the services of a SEO professional to aid you in developing your own Internet business marketing plan and program.
Of course, the basic benefit to be realized from using an SEO professional to assist you with the development of an Internet marketing and promotion scheme is experiences. SEO development is something that requires experience in order to be effective. Thus, in your search for an SEO professional, you will want to know precisely what type of experience a particular SEO professional might have before you engage that person to assist you with your business enterprise.
The best way to obtain information about a SEO professional’s experience in the business is to obtain references from the professional. Nothing bespeaks a person’s abilities — including a SEO professional — than prior clients. By reviewing references you will be able to determine whether a particular SEO professional has the experience, ability and aptitude that will serve you and your business interests.
You may hesitate to hire a SEO professional because you think such a professional will be too expensive. If you are like most business owners, you do try to maintain a strict budget. You try to avoid any unnecessary expenses.
With that said, you should view the hiring of a SEO professional as being an investment in the future of your company or business. By retaining a SEO professional, a qualified SEO professional, you will be able to have developed for your business a marketing scheme that will attract more traffic to your website. More traffic translates into more business. Of course, additional business means increased revenue. And, ultimately, an increase in revenue — obtained without breaking the bank in the process — will mean more profits from your business enterprise in the long run. In short, and as has been mentioned, hiring a SEO professional can be a solid investment for your business.